February 16, 2010
Pitchfork vs. Tumbledore vs. Tumblr

Concerning this drama, let’s take a hard, logical look at the facts:

  1. Tumblr’s story is inconsistent.  One employee claims a notification of domain-dormancy/eviction was sent and not replied to within 72 hours. Another said no notification was sent due to the domain’s inactivity.
  2. Pitchfork’s story—that they got the domain within 10 minutes of inquiring about it—is consistent with only one of Tumblr’s two versions of said story: specifically, the unofficial, emoticon-marked support team e-mail. Meanwhile, it is largely at odds with Meghano’s strident description/defense of Tumblr’s actions.
  3. Pitchfork’s story, Tumbledore’s claims and the Tumblr support team e-mail all correspond to one reality.  Meghano’s post, which for all intents and purposes is the current official Tumblr statement pending further comment, is alone in its interpretation of events.  It is “the thing that is not like the others.”
  4. I can directly refute Meghano’s assertion that there were “zero” posts uploaded at pitchfork.tumblr.com (which I followed) at the time the domain was rezoned.  Source: my own eyes.
  5. The possibility remains that Pitchfork was more aggressive in seeking the use of this particular domain than it lets on in the released statement.

I won’t bother with the inductive conclusions.

Now then, if we’re done sounding like a bunch of Twitter users complaining about Twitter or Blogspot users complaining about Blogspot or Facebook users complaining about Facebook, I have something to tell you: The people operating your favorite social networking hubs are not your friends, not your enemies, not your kindred spirits. Neither are they abstract market forces. They are corporate people working in a corporate structure, making corporate mistakes and trying to cover their corporate asses in a hyperconnected, digital-paper-trail-type place where it’s all too easy to get called on your corporate bullshit.

By which I mean, variously: Demand accountability, don’t expect it; lose your rosy picture of Web 2.0 entrepreneurship; and as Omar Little would say, the game the game.

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    Every Day I’m Tumblin’: Pitchfork vs. Tumbledore vs....drama butterflies. I love it....
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